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NEW BOATS FOR SALE AT LAKE LANIER IN GAINESVILLE, GA

Browse new boats for sale at The Boat Shop, Lake Lanier’s full-service dealer in Gainesville, GA since 2007. Our new lineup includes Centurion and Supreme wake and surf boats and Veranda pontoons, ready to demo, finance, and service. The Boat Shop is proud to serve North Georgia boaters, from Lake Burton to Lake Nottely and Lake Allatoona. Find the model that fits your crew below, and our team will handle the rest from paperwork to launch day.

  • Current-year lineup in stock: 2026 and 2027 Centurion, Supreme, and Veranda models on the lot now.
  • Boat-friendly financing: 15 to 20 year terms through marine lenders keep payments manageable.
  • Demo before you buy: test select new models on Lake Lanier.
  • Service after the sale: service, parts, and Pro Shop under one roof in Gainesville.

Showing 20 Boats

New Boat Brands at The Boat Shop

Centurion. Premium wake and surf boats built for big, consistent waves and luxury finishes. Choose from the flagship Rs series, or the versatile Ri and Nv series for families who surf, tube, and cruise.

Supreme. Serious wake and surf performance at a more approachable price. Models like the S220 and S240 give Lake Lanier families a true surf boat without stepping up to flagship pricing.

Veranda. Pontoon boats made for relaxed days on the water, with plush seating and smart layouts across the Relax, Vista, and Vertex series. Ideal for cove days, swimming, and bringing the whole crew.

Financing Your New Boat

Boat loans work more like a mortgage than a car loan. Terms of 15 to 20 years are common on new boats, which keeps monthly payments manageable on everything from a Veranda pontoon to a Centurion surf boat. Our team works with marine lenders across a range of credit profiles, and you can often roll a trailer, extended warranty, or accessories into the same payment. Explore new boat financing options to see what fits your budget.

Your Local New Boat Dealer on Lake Lanier

Buying from a new boat dealer familiar with the lakes you actually boat on makes ownership easier. Every new boat is prepped by our service team before delivery, and we walk you through operation, ballast, and surf settings before your first day out. After the sale, our Gainesville service department handles routine maintenance and warranty work, and our Pro Shop stocks the gear to finish your setup. Want to feel it on your North Georgia lake first? Schedule a demo on Lake Lanier.

Shopping New and Used Boats for Sale?

Not set on new? We also carry a rotating selection of pre-owned boats, including trade-ins from top brands. A new boat gives you a full factory warranty, the latest model-year features, and your choice of options, while pre-owned offers a lower entry price. Our team can help you compare new and used boats for sale side by side.

New Boat Buying FAQs

How much does a new boat cost at The Boat Shop?

New boats at The Boat Shop currently range from about $54,000 for a Veranda pontoon to just over $300,000 for a fully optioned Centurion surf boat. Price depends on length, engine, and options like surf systems, towers, and audio. Units marked Call for Pricing can be quoted the same day by our sales team.

It depends on how you spend your weekends. Pontoons like Veranda are best for cruising, swimming, and entertaining larger groups, while wake boats like Centurion and Supreme are built for surfing, wakeboarding, and watersports. If you want both, a demo of each is the fastest way to decide.

Yes. The Boat Shop offers on-water demos on Lake Lanier for select new models. Request a demo online or call (770) 367-3576 to set up a time.

Yes. The Boat Shop arranges new boat financing through marine lenders, with terms commonly running 15 to 20 years to keep monthly payments affordable. Full terms and the online application are on our financing page.